California Coffee & the Data Behind the Beans

Trailblazers Frinj Coffee and Good Land Organics are building a new industry growing coffee in California. Data & technology help them mitigate risk, conserve resources, and dial in the quality of their premium specialty coffee beans.

By Jamie Hardy & Levon Minassian

The Arable Mark at Good Land Organics coffee farm, in Goleta, CA.
Aerial view of the farm in the Arable app, and a close-up of the Mark in the field.
Coffee cherries in the foreground.
Processing the beans on site.

Natural Resource Management

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